Brands often ask the same question: Should we focus on Instagram Reels or TikTok?
The real answer is not either-or; it’s how you use each platform.
Instagram Reels vs TikTok: What GCC Brands Should Focus On in 2026
Why Most Social Media Strategies Fail in the GCC (And How to Fix Yours)
Many brands in Kuwait and Saudi Arabia are active on social media, posting regularly, following trends, and even running ads, yet they see little to no real business impact. The issue isn’t effort. It’s a strategy.
TikTok Isn’t Just for Gen Z: How GCC Brands Are Quietly Making Millions
For a long time, TikTok was dismissed as a platform for dances, trends, and Gen Z entertainment. In the GCC, that perception has completely changed. Today, TikTok is one of the most powerful revenue-driving platforms for brands if used correctly.
How Top Brands in Saudi Arabia Use Instagram Reels to Build Trust (Not Just Views)
A Reel with one million views looks impressive, but views alone don’t build brands in Saudi Arabia. Trust does. And the smartest brands aren’t chasing virality; they’re using Instagram Reels as a long-term credibility engine.
Why Most Brands Fail on Instagram Reels (and How GCC Brands Can Win Instead)
Instagram Reels promise massive reach, yet most brands in Kuwait, Saudi Arabia, and the UAE post consistently and still see little to no results. Low views. Low engagement. No conversions.