Brands often ask the same question: Should we focus on Instagram Reels or TikTok?
The real answer is not either-or; it’s how you use each platform.
Brands often ask the same question: Should we focus on Instagram Reels or TikTok?
The real answer is not either-or; it’s how you use each platform.
In 2025, TikTok isn’t just a trend; it’s the main stage for creativity, storytelling, and brand visibility in Kuwait. From local cafés to major retailers, Kuwaiti brands are realising that short-form video isn’t optional anymore; it’s how your audience discovers, connects, and buys.
TikTok is no longer just a platform for dance trends and quick laughs; it has become a powerful marketing engine. In Kuwait, brands that want to stay competitive in 2025 can’t afford to ignore it. From fashion labels to cafés, TikTok has become the go-to platform for reaching younger audiences and even converting them into loyal customers.