Many brands in Kuwait and Saudi Arabia are active on social media, posting regularly, following trends, and even running ads, yet they see little to no real business impact. The issue isn’t effort. It’s a strategy.
Many brands in Kuwait and Saudi Arabia are active on social media, posting regularly, following trends, and even running ads, yet they see little to no real business impact. The issue isn’t effort. It’s a strategy.
Cheap content looks harmless on the surface. Lower cost. Faster turnaround. More posts.
But for many brands in Kuwait, cheap content is quietly costing far more than it saves.
For a long time, TikTok was dismissed as a platform for dances, trends, and Gen Z entertainment. In the GCC, that perception has completely changed. Today, TikTok is one of the most powerful revenue-driving platforms for brands if used correctly.
There was a time when brands focused solely on big videos, full ads, comprehensive campaigns, and full stories. But the Gulf region has shifted. Now, micro-content (3-10 second clips) drives more results than any other format.
In 2025, having a social media page isn’t enough. You need a strategy. You need consistency. You need creativity.