There was a time when brands focused solely on big videos, full ads, comprehensive campaigns, and full stories. But the Gulf region has shifted. Now, micro-content (3-10 second clips) drives more results than any other format.
Reels vs TikTok Ads: Which Delivers Better ROI for GCC Brands?
Reels and TikTok are the twin engines of modern social media marketing. Both dominate screens across Kuwait and Saudi Arabia. But when it comes to return on investment (ROI), which platform gives you more bang for your budget? Let’s break it down with real insights and examples.