It’s 2025 and short-form video is still king. But the big question is: should your brand go all-in on Instagram Reels, or is TikTok the better bet—especially in the Middle East?
Instagram Reels vs. TikTok in the GCC: Which One Works Best for Brands?
Short-form video is king in 2025, but brands in the GCC are still asking: Reels or TikTok? Let’s break it down by performance, demographics, and business goals.