When BYD approached Astroshot Media, they had one clear goal: grab attention and generate massive awareness for their new electric car, the BYD SEAL. They weren’t looking for an average ad—they wanted something that would make people stop, stare, and talk.
In this case study, we’ll explain how we took one bold VFX concept and turned it into the most organically viewed and commented video in BYD’s history—worldwide.
The Challenge
The client wanted to create a high-impact video for social media—something that could promote the BYD SEAL, spark debate, get people talking, and position BYD as a futuristic, innovative car brand. It had to feel real. It had to go viral. And it had to feel fresh in a world full of generic car content.
The Big Idea: The First Color-Changing Car
After brainstorming with the client, we came up with a visually exciting and socially shareable idea:
**A BYD SEAL car inside a showroom that changes color every time someone walks by.**
The goal? Spark curiosity. Confuse people just enough to get them commenting, sharing, and starting conversations.
We knew this would create comment-worthy content—people love to debate what’s real, what’s fake, and compare brands. We leaned into that.
Bringing the VFX to Life
Our VFX team designed a smooth, realistic transition effect that made the car’s color change as different characters passed by. The video was shot in BYD’s showroom and edited to feel natural, as if it were casually captured by someone on their phone. This ‘real-but-impossible’ approach was the key to making it go viral.
We kept the concept short, surprising, and super shareable—perfect for TikTok, Instagram Reels, and Twitter.
The Results: A Global Viral Moment
The video exploded across social media:
- Over 2.7 million organic views
- More than 3,000 organic comments
- 100,000+ organic likes
- Over 30,000 shares
Not only did the video perform well—it became the **most organically viewed and engaged video in the history of BYD worldwide**.
The Internet Reacts: Comments, Debates & Praise
The post took off for one simple reason: people couldn’t believe what they were seeing. Comments flooded in debating whether the car changed color, whether it was CGI, and how this technology compares to German cars.
Here’s the link to the video so you can check out the conversation:
https://vt.tiktok.com/ZSr8JgP5h/
- Some users joked, “BYD is cooking!”
- Others debated whether Chinese cars were officially beating European brands.
- Many viewers begged for BYD to launch in the U.S.
- And some just wanted to know, “Where can I buy this car?”
The comment section became a viral thread of curiosity, admiration, and brand discovery.
Why It Worked
This campaign worked because it checked all the boxes of modern viral content:
- **Visual Hook**: The color-changing effect instantly grabs attention.
- **Emotional Trigger**: Curiosity + surprise = comments and shares.
- **Debate Factor**: People love arguing online—and that’s great for reach.
- **Brand Positioning**: It framed BYD as not just another EV company, but a bold, innovative brand.
Final Thoughts
At Astroshot, we don’t just make ads—we create conversations. If you want to launch your product with a bang, reach millions organically, and become the topic of debate online, let’s talk.
👉 [Contact Astroshot Media] @astroshot.media to turn your next campaign into a viral moment.
And here's the numbers and insights, by the way:
