According to a recent study conducted in 2020, spending on Digital Advertising in the USA rose to about $151 billion while on the other hand, Traditional Advertising recorded $107 billion that same year. The figures have continued to increase sporadically as more businesses are becoming aware of the need to advertise.
Advertising means putting your business out there before those who need your product or service. Until the final consumer can identify, patronize and remain loyal to your brand, you have not attained business success.
This article is concerned with the right advertising approach to adopt.
Best Type of Advertising for Your Business
The question you might still be asking is which type of advertising is best for my business? Why should I use digital adverting or traditional advertising for my product marketing? While there is no absolute straightforward response to those questions; you would want to first ascertain the following:
- The type of business you do:
To get the desired results from any advertising type you choose, it must be best suited for your line of business. Radio jingles for instance might not be effective for running an ad relating to a confectionary store as consumers will like to see what they would be paying for.
- Your target audience:
If the target market for your product or services is young adults who are always online, then digital marketing strategies must be employed to reach them faster.
While Traditional Advertising uses mediums like TV to market products and services; digital advertising employs internet marketing tools such as social media campaigns, Google Ad, or leveraging on search engines to drive traffic to the website of a business.
Both types of advertising are relevant and guarantee results if utilized properly. To maximize the benefits available in either type of marketing for business, consider hiring a professional advertising agency such as Astroshot Media to guide you. Advertising agencies have the required skill, tools, and proven experience to meet your business goals in terms of sales, visibility for your business, and higher customer engagement.
After all, we know that traditional advertising channels are not going into extinction any time soon and digital advertising has definitely come to stay. With the increased use of virtual platforms for human interaction necessitated by COVID; every business owner must consider exploring the numerous digital marketing options available.
Check here for all you need to know in order to get your business to the right audience.