It’s official—Instagram Reels are dominating Saudi Arabia’s digital space. From lifestyle to tech, beauty to business, brands are using short-form video not just to grow, but to thrive.
So… what’s actually working in the Kingdom?
1. Storytelling over Selling
Reels that show real stories (behind the scenes, customer reactions, team moments) outperform hard-sell videos every time. Saudi audiences value authenticity over aesthetics.
2. Localized Humor
Using local dialects, inside jokes, or cultural observations in Reels leads to more shares and saves. The more “relatable,” the better.
3. Split-Screen Education
From beauty hacks to food tips, educational Reels with before/after or side-by-side formats are exploding in popularity.
4. Trend Remixing
Saudi creators and brands remix global trends with local flavor—and they’re getting rewarded by the algorithm for it.
5. Arabic Subtitles
Don’t assume everyone listens with sound. Adding Arabic subtitles improves retention and reach—especially in mixed-audience Reels.
How Astroshot Helps
We don’t just film Reels—we strategize them for culture, trends, and platform dynamics. Our Reels for KSA brands often see:
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4x engagement boost
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2x increase in follower count
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+70% video completion rate
