- Prepare Your Content Beforehand
If your goal is to keep your followers glued to your page the second they log into their Instagram account, then you might as well commit more time to prepare your content. Dedicate some time every month and brainstorm content ideas. You could use some help from online platforms like Pinterest or Twitter to find interesting topics. The next step is to create an outline of content/story ideas, more like a pool of ideas from where you can pick topics and weave content around. The idea is not to copy others, as that will jeopardize what your brand represents—the goal is to brainstorm ideas using trending issues as a template to guide your content on Instagram.
- Monitor Your Content Analytics
Part of high retention of followership on Instagram is to keep track of your analytics. It's pointless to commit hours into creating engaging content if you can't monitor your post analytics. As a brand or influencer, you have the responsibility to track the performance of your content on Instagram to understand what content or topics resonate with your followers. If your content is anything but engaging, then there's no way you will grow your Instagram followership.
Use Instagram built-in ‘Insights’ section to assess your post-performance. If, for instance, a video you shared on your page got more views than that photo you shared, that's a hint that the video content appeals more to your audience and can get you more engagement than a photo would.
- Post Regularly
Consistency, they say, is the heart of succeeding in anything. This equally applies to content creation for online platforms like Instagram. More than creating engaging content, you need to post the content regularly. Remember, the idea is to remain in your audience's mind; in their newsfeed, the best way to achieve that is to post content regularly. Have a schedule that prompts you to post regularly at certain times of the day. That way your, followers always look forward to your post each time they log into their IG account.
Instagram is a social media platform that tilts more to the visual side, and creating engaging content isn't such a big deal if you know what and how to go about it. Know your audience's taste and see what they need and like more. That's half of the way.
